Who would’ve thought that being nice could be used as a small business marketing strategy? Of course one should be two-faced, and must not use it simply to generate more income; think of it instead as hitting two birds with one stone. Taking care of your loyal customers and clients will prove to be extremely beneficial in the long run. You’ll get more referrals and a boost in sales with all the positive word-of-mouth you’ll be receiving. Give them what they want, assist them with their needs, and make them always feel welcome. These little blessings you give out shall return to you in tenfold or more.
Not too keen about this idea? Doubt its effectiveness? Take your cue from big businesses. Why else would they offer discounts for long time patrons or loyalty awards for regulars? They realize the potential of building long-term relationships with customers and clients, and you should too. It may be far from the first small business marketing strategy that comes to mind, but put yourself in their shoes: wouldn’t you want to make more purchases at a shop that’s always warm and accommodating? Make consumers feel like they’re needed and wanted and they’re bound to return. The reason for doing this is simply so that customers and clients that you hold on to will bring you more business rather than those who are yet to transact with you.
When you give out discount coupons, little thank you gifts, or special sales for your customers and clients, allow them to bring or share it with a friend or relative. In that way, new individuals are introduced to your products and services. This small business marketing strategy allows you to hold on to existing clientele and to reel in new ones.
People care for those who care for others. Allow your business to take part in fundraising campaigns, community event sponsorships, or charity donations. If your budget’s limited, split the costs by partnering up with associates or other small businesses that complement yours. Synonymous to corporate social responsibility, it sends out the message that money’s not the only thing you care about. It’s a far cry from the usual bashing that goes on in the field of marketing and advertising, but this small business marketing strategy has its strength in the fact that it builds reputation, credibility, and is good publicity. People will show their approval of your deeds by supporting your business. Random acts of kindness really do go a long way.
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